Write a 700-800 word advocacy statement (integrating literature) for Essay

Compose a 700-800 word support explanation (incorporating writing) for expressions of the human experience ( advocate for the four expressions disciplines )in youth instruction - Essay Example Wright (2012) advocates instructors to â€Å"raise open cognizance by unmistakably and energetically articulating the interesting and profoundly significant job that human expressions play in recognition and comprehension, and why this is critical for the training of youngsters and the fate of society† (p. 202). In acknowledgment of this, human expressions ought to be given more noteworthiness in preschools and youth focuses in light of the advantages youngsters can get from it. Expressions of the human experience ought not exclusively be utilized as ‘fillers’ after the primary scholarly parts of the educational plan have been finished, however it justifies its own calendar explicitly for youngsters to enjoy it. Epstein (2001) echoes that consideration of craftsmanship in the youth educational program would upgrade different zones of children’s advancement, explicitly in discernment, cognizance, fine engine abilities, language and social cooperation. Exercises, for example, drawing, painting, forming with mud are exceptionally remunerating for them. Wright (2012) battles that kids can without much of a stretch control markers, pencils, pastels, and so forth. With these, they can without much of a stretch clarify things with accuracy and detail. Since they may not be adroit recorded as a hard copy yet, attracting turns into an approach to concretize their considerations on paper. McArdle (2008) clarifies that along these lines, craftsmanship can fill in as a window to the youngster since what one finds in his fine art might be an impression of his thoughts or emotions. Kids take pleasure in melodic encounters. With music, they take part in tuning in, moving, singing and playing/making (Haines and Gerber, 2000; Wright, 2012; Ministry of Education, 1993). They are handily dazzled by melodic sounds and in some cases permit their bodies to feel the mood and they simply move to the beat. It doesn't take extraordinary aptitudes and skills to appreciate music, and everybody, paying little heed to capacity can partake in music encounters, as they are invigorating to the faculties,

Complexity of dual diagnosis treatment Case Study

Unpredictability of double conclusion treatment - Case Study Example osis: Because of an amalgamation of two conclusions, it is frequently hard to set up whether the issue is significantly because of substance misuse, psychological sickness, or both (Australian Drug Foundation, 2013). 3) Complex treatment: The treatment of double analysis comprises of different advances, to be specific, commitment of patient in a medicinal services administration, keeping him/her in administration, mediation, lastly backslide prevention and recovery (Watson and Hawkings, 2002). Significant issues with treatment are protection from treatment/rebelliousness, backslide of one disease prompting resulting backslide of the other, and pharmaco-elements and pharmacokinetics of the endorsed prescription and liquor/sedate influencing one another. Indeed, even ordinary measurements endorsed by the specialist can prompt antagonistic impacts in such situations (Australian Drug Foundation, 2013). Absence of help from society and medicinal services staff is additionally an issue (Graham, 2013).â Sadly, most standard wellbeing offices are unequipped for managing multi-issues like these. Wellbeing professionals and attendants don't have the preparation or the mastery to perceive, explore, and treat these disarranges Disgrace is a social development that outlines individuals based on a specific property, and afterward secludes and mortifies them as a result of that division (Bos et al, 2013). Shame prompts harsh conduct towards the person in question (Goffman, 1963). The marvel of vilification is regular in the field of psychiatry. Since days of yore both mental disease and substance misuse have exclusively been respected deserving of scorn. Disgrace is of a wide range of structures and shows itself from multiple points of view. It can frustrate conveyance of appropriate treatment by human services staff, socially confine an individual, or slow down him/her from uncovering his/her actual issues (shame article). Every one of these impacts bring about postponed treatment when malady has gotten progressed or backslides, bringing about expanded expenses (Biernat and Dovidio, 2000) Since double analysis is

How to Read More Than One Book at a Time Critical Linking, September 10

How to Read More Than One Book at a Time Critical Linking, September 10 Sponsored by Penguin Random House Its the bookworm dream: being able to cruise through multiple books at the same time. I mean, not literally at the same time. But to be like Rory Gilmore, with a bus book and a lunch book and a book of poems when youre in a poetry kind of mood and a memoir for when youre in an introspective space. Just think of how neat and tidy your TBR (to be read) pile would look. But for many of us, the impulse to read more than one book at once is often tempered by the logistics of the whole undertaking. Where do you read your different books? And what? And when? Heres how to become a multi-book reader, according to Reddit. Are you into it? Joyce Maynard, who was wooed as a teenager by the late JD Salinger, has spoken out about how the literary world condemned her as “a predator”. Maynard was 18 when an essay of hers was published in the New York Times, along with a photograph. The piece led the then 53-year-old Salinger to contact her and, as Maynard writes in the New York Times, urged her to “to leave college, come live with him (have babies, collaborate on plays we would perform together in London’s West End) and be (I truly believed this) his partner forever”. Joyce Maynard recalls being labeled a predator, and being criticized for speaking out about her experiences with Salinger. In 1874, Tolstoy’s long-suffering wife, Countess Sophia Andreevna Tolstaya, received a gift from her brother: it was a joke recipe book of all the dishes Tolstaya had developed over the years to satisfy the gastronomic whims of her husband. In the book you can find everything from snippets of conversation at family meals to recipes for turnip porridge â€" there’s even instructions for macaroni cheese à la Tolstoy. Almost 150 years later, the cookbook has finally been translated and republished. It promptly went on my Kindle app and I set about getting an idea of what a 190th birthday party chez Tolstoy would have looked (and tasted) like. Celebrate Tolstoy with a glass of kvass and a slice of Ankovsky pie. Sign up to Today In Books to receive  daily news and miscellany from the world of books. Thank you for signing up! Keep an eye on your inbox.

Prison Overcrowding A Negative Effect On The Inmates

When a prison becomes overcrowded its intended mission and goal becomes more difficult for the administration to achieve. It can have adverse effects on the lives of inmates, correctional staff, and even cause those released from prison to fall victim to recidivism after release. The objective of this paper is to critically analyze and research this issue in order to come to some conclusions about this issue, and the credibility of the resources used. Overcrowding in prisons has a negative effect on the inmates both during the sentence and even after. The first article I read was â€Å"Contemporary Prison Overcrowding: Short-term Fixes to a Perpetual Problem†. After reading it I took away a very practical understanding of the issue. The reading, although somewhat dry, included causes, consequences, and possible solutions to overcrowding in prisons. I particularly liked one of the presented solutions which was for the federal, state, and local institutions to give more careful consideration during the classification of custody. For example, some inmates are in restrictive custody when their sentence may be better served in a halfway house or on parole. The second article I chose was â€Å"Does Prison Crowding Predict Higher Rates of Substance Use Related Parole Violations?†. This was a more recent article and included many helpful statistics, was easy to read, comprehend, and included multiple angles. The article even included test studies and data charts. The charts showed theShow MoreRelatedEffects Of Prison Overcrowding907 Words   |  4 PagesAnother effect is that prisoners must spend more time inside due to the lack of officers to watch them in the outside areas. This results in less time outside in the fresh air and sunshine for the prisoners which lead to their dissatisfaction; unhappy prisoners are harder to control and more fighting is the result. There is also the problem of watching the inmates so that they have to remain inside their small cells for more time during the day. (Prison overcrowding is a growing concern in the URead MoreOvercrowding Of Prisons And Its Effects On Inmates1389 Words   |  6 PagesOv ercrowding in Prisons In the United States, the increasing population within prisons contribute to the stress regarding the security of correctional facilities’ and the negative effects on inmates. Overcrowding can be defined as a space with a concentrated number of objects or people in a space beyond comfort. According to Verne Cox, PhD, â€Å"as a group of prison researchers summarized, in the 1980s [...] crowding in prisons is a major source of administrative problems and adversely affects inmateRead MoreThe Negative Effects Of Prison Overcrowding1524 Words   |  7 PagesPrison Overcrowding is a topic that isn’t brought up much in the media. However, it’s one that should be addressed more than it is. Overcrowding puts Correctional Officer’s safety at risk as well as the safety of inmates. There must be a way to reduce the number of inmates or possibly build additional prisons. Prison overcrowding has many negative effects ranging from sickness, to even death. The first article I want to discuss is â€Å"Underfunded, Overcrowded State Prisons Struggle With Reform†. OnRead MorePrison Overcrwoding in America and England1234 Words   |  5 PagesPrison overcrowding in the United States is due to many reoccurring charges that is being sentenced to inmates that have been released and returning. As the increasing inmate population is a growing concern in the U.S, many law enforcement agencies and academic expert have analyzed data about the situation and are working to combat it. Research shows that Drugs are mainly to blame. Of the inmates in federal prison as of September 2011, more than half or 50.4% was serving sentences for drug offensesRead MoreThe Negative Effects Of Prison Overcrowding1361 Words   |  6 Pagesmany prison in the United States, but all the prison are being overcrowded by inmates. What is prison overcrowding? Prison overcrowding is exceeding the numbers of inmates and not having enough beds and space for the inma tes (Stohr Walsh, 122). When prison is overcrowded, this means there are less officers in the prisons to take care of the inmates, which becomes a safety concern. Many prisons are over capacity but yet they are still taking in inmates and making the situation worse. Prison overcrowdingRead MoreCan Racial Profiling Be Justified1612 Words   |  7 Pagesyou’re out† law is in effect in different states around the country. In basic terms, the law requires that any offender that is convicted of three violent crimes must receive a sentence of 25 years to life in prison. The law is aimed at reducing crime by focusing on the small percentage of criminals that commit the majority of violent crimes and felonies. Many systems have been lenient with repeat offenders, allowing them to return to a life of crime after short stints in prison. Sometimes, theseRead MoreReduced Time from Prison1440 Words   |  6 PagesTime from Prison Prisons are correctional facilities where offenders are incarcerated as punishment and deterrent from engaging in other criminal activities. It serves justice for victims of criminal offenses and provides a chance for the offender to reflect, and with prison time; they will become better citizens of society. This however, may not always be the case. If an inmate exhibits understanding of good behavior and structure, a prisoner may not serve his or her full sentence in prison. They mayRead MoreProblems With The Three Strikes Legislation1610 Words   |  7 Pagesyou’re out† law is in effect in different states around the country. In basic terms, the law requires that any offender that is convicted of three violent crimes must receive a sentence of 25 years to life in prison. The law is aimed at reducing crime by focusing on the small percentage of criminals that commit the majority of violent crimes and felonies. Many systems have been lenient with repeat offenders, all owing them to return to a life of crime after short stints in prison. Sometimes, theseRead MorePrison Overcrowding And Its Effects On The United States Essay1605 Words   |  7 PagesPer Derek Gilna’s report on Increase in Federal Prison Population, Overcrowding, prisons have become overpopulated throughout a five-year span from 2006 to 2011 (Gilna, page 48). Prison overcrowding has become a plague in the United States for some time now. The US Bureau of Justice Statistics shows more than two-million adults are incarcerated in US federal and state prisons. There are many reasons that prisons are becoming overpopulated but not such a certain cause. To fix the problem, attentionRead MoreIncreased Population of Prisons Essay1606 Words   |  7 PagesOvercrowded prisons and improper punishment systems are enormous social issues for our government. The United States has seen steady growth in its prisons. A projected increment in seen due to â€Å"get-tough† policies that locks up offenders for longer sentences (Ohlemacher, 2007, para. 1). The correction system had been through various phases of transformation, and the government had been tough on crime; this approach had resulted in rising prison populations. There are many factors that cause overcrowding

Law of Cosine to Figure Area of a Triangle

Disney Cruise Free Essays

History Disney Cruise Line is the trading name of Magical Cruise Company Limited,which operates as a subsidiary of The Walt Disney Company. The company was incorporated in 1996 and is domiciled in London, United Kingdom, with their operational headquarters located in Celebration, Florida.The President is Corey Lazaro. We will write a custom essay sample on Disney Cruise or any similar topic only for you Order Now The Disney Magic was the first ship launched by Disney Cruise Line. It began sailing out of Port Canaveral on July 30, 1998. The Disney Wonder was the second ship launched by Disney Cruise Line. It was built at the same shipyard as the Disney Magic, and it was launched on August 15, 1999. It sailed out of Port Canaveral like its sister ship, the Magic. The 4 Disney Cruise Line Ships * Disney Magic * Disney Wonder * Disney Dream * Disney Fantasy Destinations Disney Cruise Lines has selected the most stunning destinations like: Alaska – stops in Sitka, Skagway, Juneau and Ketchikan. California Coast – Los Angeles and San Francisco Bahamas – Nassau Caribbean – Antigua, St. Kitts, St. Lucia, Grenada, Barbados, Grand Cayman, St. Maarten and more. Europe – Greece, Italy, Spain, France, Turkey and Croatia Panama Canal – Cozumel, Cartagena, San Lucas, Puerto Vallarta and Key West. Translantic – ports of call in Spain and Portugal Career Opportunities Hotel Operations * Assistant Dining Room Server * Quick Service Attendant * Beverage Server * Assistant Bartender/Bartender * Galley Steward * Demi Chef de Partie/Commis Chef * Hotel Stores Steward * Custodial Host/Hostess * Pool Deck Service Host/Hostess * Merchandise Host/Hostess * Guest Services Host/Hostess Entertainment Operations * Cruise Staff * Entertainment Host * Guest Communications Coordinator * Youth Counselor * Nursery Counselor * Youth Entertainment Host * Recreation Staff (Lifeguard)-Island * Entertainment Technician * Main Stage and Character Performers * Musicians Marine Technical Operations * Ordinary Seaman (OS) * GP Hotel Maintenance * Wiper * GP Assistant Electrician Human Resources * Manager, Human Resources * Assistant Human Resources Manager * Training Officer * Island HR Coordinator (Castaway Cay) What interests me? What really interests me are the activities and the facilities this cruise line offers that you don’t get from other cruise lines. I think they have good destinations and having their own Castaway Cay is pretty interesting for me. Also they have a lot of activities for family, youths and adults. How to cite Disney Cruise, Papers

Social Media Analytics in Business

Question: Discuss about theSocial Media Analytics in Business. Answer: Introduction Traditionally, banking sector has been a customer-focused industry. The banks strive to establish relationship with the customers to identify their needs and gain trust. However, with times, the need and the relationship of the customers with the banks have changed. The young generation has become more demanding in terms of service and with the onset of digital; their perspective towards the banking or service sector has changed. In the present times, the customers demands have heightened and want prompt response from the companies and want that all their problems and issues should be resolved instantly (Hai-Jew, 2016). In consideration to these changes in the consumer behavior, many financial organizations have initiated to establish their presence on social media. Social media platforms such as Facebook and Twitter have become a part of daily life of the customers; therefore, banks should also focus on engaging customers on different social media channels (Sponder, 2011). The banks are only capable of competing with their competitors and engage with the customers by integrating social media analytics in their operations. Social media offers an opportunity to enhance the consumer engagement with the banking sector. DBS bank has been a pioneer in the adoption of social media analytics in the Asian banking industry. It has several wide range applications and can be used by banks to gain customer insight. Clearly, social media analytics is essential is essential tool in the present business world (SAS Institute, 2011). In this regard, in this report, the growing importance of the social media for business organizations has been discussed. In the report, the case of digitalization of DBS bank has been discussed and recommendations are made so that DBS remains at lead the digital innovation in banking industry. Importance of Social Media in Banking Industry Social media is dramatically changing the consumer behavior and the banking industry. Today, most of the banks have established their presence on the social networking sites. It includes leading bans such as Citigroup, HSBC and NatWest. These banks engage with the customer through Twitter, Google+, LinkedIn and Facebook and posts, attractive content and videos to engage the customers. However, posting updates on these social media websites is not as essential as interacting with the follower, listening to their feedback and distilling meaning out of it (Ganis Kohirkar, 2015). In the previous times, the banks focused on the push strategy to connect with the customers which includes strong advertising methods such as face-to-face interactions, e-mail marketing, advertising and point of sale methods. However, in the recent years, the banking organizations are focused on building two-way mode of communication to engage with the customers to enhance customer trust and loyalty towards the organization. The customer engagement is the process of business communication between a consumer and the organization through different correspondence channels (Finger Dutta, 2014). This form of communication requires a reaction, interaction and a thorough consumer experience. The consumer engagement can be realized at both online and offline platforms. However, in order to create consumer engagement the companies need to identify the consumer need, desire and sentiments. The consumer behavior on social media can give the banking companies can have deep insight related to sentiments and the needs of the consumer (Fu, 2014). Banks can use the information in the social media to identify the impact of the response of one consumer over the purchase behavior of other people, measure the impact of the social media marketing and increase the decision-based marketing. The banks can use the text analysis and sentiment analysis methods to develop insight into the consumer behavior which was previously unknown to them. Meanwhile, the banks should also focus on ensuring that the traditional business intelligence systems are integrated with the social media analytics to increase the robustness of the analytic system. The traditional business analytics system used in banks include dashboards, advanced visualization and direct consumer interaction. When the social media analytics is integrated in analytics strategy, the companies can transform the customer relationship management system. The information from the social media analytics can be used to enhance the insight regarding customers such as their sentiments and wish which leads to informed decision-making for the customers (Ribarsky, Wang and Dou, 2014). The banks can use the gained insight to create pricing models for loans and other financial services provided by banks. The combination of social media analytics in the traditional analytical system will can be used to determine the competitiveness of the prices determined by the organization. Several banks are monitoring the customer conversation on the social media websites and using their recommendations and services to improve the customer services. The social media itself can be used to enhance the customer service as the customer can use their Twitter accounts to retrieve their account information and check their bank balance (Bekmamedova and Shanks, 2014). The social media channels were primarily use for establishing e-reputation and enhancing the brand reputation of the company. However, clearly, social media has more potential in predicting the consumer behavior and the social trends. The banking companies can also use the social media by identifying the fraudulent activities and the possible loan defaulters by their behavior in the social media. The government organizations can also use social media analytics to control money laundering and curb black money. It not only increases the customer satisfaction but also leads to acquisition of new customers (Feige, 2013). Background of the Company and Current Strategy of DBS Bank DBS bank was founded in 1968 in Singapore and presently, has become the largest bank by assets in Southeast Asia. It has established a strong presence in China, Southeast Asia and Asia and its profits are also growing phenomenally. The bank is well-recognized in the international scenario, and received numerous accolades such as Safest bank in Asia and the Best Bank in Asia Pacific competing with the industry leaders such as UBS, Citigroup and Credit Suisse (DBS, 2017). However, previously, its physical presence was much smaller than its counterparts in the Asian countries. In its expansion phase, it tried to achieve the position of largest bank in Asia. The management recognized the high potential of Asian economy and its growing middle-class. It tried to penetrate the Asian market by following acquisition and merger as the expansion strategy. Nonetheless, when a large number of acquisition and mergers failed for the company, DBS recognized that it has to adopt a different strategy to access the Asian market. It also observed the growing trend of mobile banking in the younger Asian generation. In this essence, DBS bank implemented several methods such as building technology platforms, designing consumer experience and implementing mobile banking and e-payment system. Social media was also use to connect with the affluent customers and creating awareness regarding the flexible interest rates offered by the company. Social media can also be used to understand the local culture of a place and implementing successful regional marketing initiatives. The substantial investment in the technological infrastructure has resulted in positive outcomes for the bank. The alignment of the business activities with the IT has made the organization competitive in the digital medium. Nonetheless, there is still a large scope for the organization to make use of technology to increase their productivity. DBS is in early phase of adoption of the social media analytics as it has ado pted social media to predict the consumer behavior (Bloomberg, 2016). Benefits for the Adoption of Social Media in Banks The banks can gain numerous benefits and minimize several risks from adopting social media strategy. With the social media, the banks can create an improved CRM platform for the customers. The banking organizations can learn about the anniversaries, birthdays and other important dates of the customers and use them to offer customized products and services to the customers. The banks can also use the social media to connect the information across the enterprise and analyze their financial strength. The companies can use this information to suggest accurate financial products like mortgage and wealth management. Social media can also be used to communicate with the customers and educating them, regarding new policies and the operational changes (Russell, 2012). It is an interactive method of creating awareness regarding new product launches and examining the consumer reaction. The social media users can raise concern and questions regarding the services. In the social media platforms, the consumers post, like or comment on updates which provide the companies with the general idea regarding the features well-accepted by the customers. The social media can also be used by the business organizations to expand their customer base and penetrate the existing market. The banks can penetrate the geographical locations where they have no physical existence. The company can also adapt their services according to the majority of customers. For instance, it can provide no-frills account opening services to price-sensitive customers. The social media channels also contain information regarding the competitors products which can be used by the companies to examine the needs and the requirements of the customers. The social media analytics can also be used by the company to identify how they can convert the enthusiasts and fans into the advocates of their products. With the implementation of the right social media strategy, the companies can enhance the customer satisfaction by being more prompt to address the customer issues and needs (Potential, 2015). Proposed Strategy for DBS Bank DBS can use social media analytics to create brand awareness and attracting new customers in the geographical locations where it has limited physical presence. In order to increase the customer base and enhance the customer loyalty, the business organizations should personalize their experience with the banks rather than treating them as consumer segments. Traditionally, the banks rely on relationship managers to create personalization element in the banking process. However, the banks cannot follow a single strategy to connect with the customers of all segments. Therefore, to bring some relevance to the bank relationship, consumer segments were formed. The traditional model adopted by the banks was passive in nature. In this approach, the various phases in marketing were realization of need, reaching out to customers and proposing a product. The companies adopt the strategies to optimize the expected returns and reduce the risk. According to the IT Portfolio theory, social media ana lytics comes under the transactional costs which have high returns and low investments. It includes the cost of participating in the market; however, with proper research the risk associated with social media analytics can be reduced (Aaker, 2009). DBS can use predictive analysis theory for the identification of needs and best suite alternative products. At present, the banking organizations require a strategy to create a subset of products towards which the customers will be attracted and personalize it to suit the taste of the individual customers. The predictive analysis can be used to create an algorithm that can determine the products and the services that a customer will seek. Due to the increased competitiveness, the banks can use the active approach to track events in the life of customers, identify the customer needs, create product and propose the product to the customers. The Life events play a critical role in the determination of the financial products. For example, a bank can introduce a new baby saving scheme if the customer registers the addition of a new family member (Chorianopoulos, 2016). The information regarding the life events of a person can be collected through Facebook and Twitter as maximum people use these social media platforms to share the significant aspects of their life. The external events can also be determined by examining the web browsing patterns or the enquiries on social networking sites. The amount of information obtained by the social media websites can be used by the companies to understand the consumer intent and engage them with the organizations products and services. After the identification of the customer needs, a bank can publish auto deals on the social media platforms that a consumer uses. Banks can also suggest adapting the product or adding add-ons according to the consumer interest. In order to increase the sales, the companies can launch time-based coupons or rewards for the customers. The personalization of the product offering includes the personalization of products, personalization of prices and personalization of communication. In the price personalization, the banks should focus on pricing the products attractively so that the customers are com pelled towards the product. The communication message of the advertisement should also be designed in such a manner so that the customers connect with the message rather than sounding intruding or interfering (Corporation Essvale, 2011). Conclusion It can be concluded that the advent of internet and social media has changed the business scenario and consumer behavior. DBS bank founded in Singapore in 1968 is one of the leading banks and recipient of various awards. In order to tap the increased potential of the growing Asian economies understanding the consumer behavior in different nationalities, it can adopt social media analytic. Nowadays, social media has become a part of the daily lives of the customers. Therefore, it can be used to examine their perception, needs and requirements of the consumers. The social media can also be used to increase the customer base and enhance the brand awareness. In this essence, DBS can use predictive analysis to increase their knowledge of the consumers and use it to increase the customer base. It includes examination of various events in the life of the customers and use it to offer the products that best suit their needs and desire. Most of the people use Facebook and Twitter to share the important news of their lives; therefore, they are ideal social media channels to implement the predictive analysis method. References Aaker, D.A. (2009). Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Simon and Schuster. Bekmamedova, N. and Shanks, G. (2014). Social media analytics and business value: A theoretical framework and case study. In System Sciences (HICSS), 2014 47th Hawaii International Conference on (pp. 3728-3737). IEEE. Bloomberg, J. (2016). How DBS Bank Became The Best Digital Bank In The World By Becoming Invisible. Forbes. [Online.] Available at: https://www.forbes.com/sites/jasonbloomberg/2016/12/23/how-dbs-bank-became-the-best-digital-bank-in-the-world-by-becoming-invisible/#195e809ee161 [Accessed on: 4 February 2017]. Chorianopoulos, A. (2016). Effective CRM Using Predictive Analytics. John Wiley Sons. Corporation Essvale. (2011). Business Knowledge for IT in Global Retail Banking: The Complete Handbook for IT Professionals. Essvale Corporation Limited. DBS. (2017). About Us. [Online.] Available at: https://www.dbs.com/about-us/default.page [Accessed on: 4 February 2017]. Feige, T. (2013). Social Media Marketing-Analysis of Online presence of Slovak banks. Journal of Systems Integration, 4(3), p.20. Finger, L., Dutta, S. (2014). Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior. "O'Reilly Media, Inc.". Fu, Y. (2014). Human-Centered Social Media Analytics. Springer Science Business Media. Ganis, M., Kohirkar, A. (2015). Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media. IBM Press. Hai-Jew, S. (2016). Social Media Data Extraction and Content Analysis. IGI Global. Potential. (2015). 7 Reasons Why Businesses Should Adopt a Social Media Strategy. [Online.] Available at: https://www.potential.com/articles/7-reasons-why-businesses-should-adopt-a-social-media-strategy/ [Accessed on: 4 February 2017]. Ribarsky, W., Wang, D.X. and Dou, W. (2014). Social media analytics for competitive advantage. Computers Graphics, 38, pp.328-331. Russell, J. (2012). The friendly financiers: How banks are embracing social media. The Next Web. [Online.] Available at: https://thenextweb.com/socialmedia/2012/03/29/how-banks-are-embracing-social-media/ [Accessed on: 4 February 2017]. SAS Institute. (2011). The transformation of the banking industry: a brave new world. SAS Institute. Sponder, M. (2011). Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics. McGraw Hill Professional.